Evolution

Came across this while surfing yesterday.

The evolution of the Pepsi logo. But I don't know how well it will be accepted though. Personally I feel (the new packaging in whole) doesn't really give the "WOW" factor. I love how the logo is not static and is different but yet similar for every variant but the acclaimed "less is more" emptiness with Century Gothic?? Looks kinda unfinished to me. What happened to exploring new ways of printing on aluminum? Making sure every half-tone fits perfectly to the next one to create a perfect looking graphic? But then again, this is my take and I believe an organization that big and established has a perfect R&D department to support this move.